Lviv, Kharkiv, Ukraine

Marketing Director

We are now looking for a creative and energetic Marketing Director to drive and execute our digital marketing plan across a variety of channels including paid, organic and social media. As a Marketing Director, you should have in-depth marketing and digital marketing experience and a passion for digital technologies. Your number one objective is to generate high quality leads to grow the business. This leader will devise and carry out a marketing strategy and plan, including company websites, SEO/SEM, and social media and display advertising campaigns. You will measure and report performance of all digital marketing campaigns to the executive team and be assessed against goals (ROI and KPIs).

Responsibilities:

  • Act independently, driving the marketing function forward
  • Manage, motivate and excite a widely distributed team
  • Collaborate across the company to capture, shape and communicate our unique value to the world
  • Be Strategist, Analyst and owner of the Waverley brand
  • Act as a product owner of the company website
  • Brainstorm new and creative growth strategies. Collaborate with internal teams to create the right content to drive lead conversion.
  • Lead a team that develops, implements, tracks and optimizes our marketing campaigns across all digital channels
  • Plan and measure A/B testing and conversion rates in consideration of the overall strategy and brand. Evaluate the end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Evaluate emerging technologies

What you bring to the position:

  • Proven capability to create and drive a vision for marketing
  • Leadership
  • Proven marketing experience as a Digital Marketing Head or a Product Owner
  • Demonstrated experience designing and implementing successful lead generation strategies (preferably for IT outsourcing/product companies)
  • Hands on skill with SEO/SEM, Google Analytics and CRM software
  • Experience working in agile teams
  • Solid knowledge of relevant online marketing tools and best practices
  • Effective team management and English communication (written and verbal) skills.
  • Ability to lead and work effectively with other departments
  • Data-driven thinking

If you want to contribute to the cutting edge of Silicon Valley software development, please contact jobs-ua@waverleysoftware.com

Apply now