Cookie Policy
This Cookie Policy describes how Waverley Software uses cookies and comparable tracking technologies on waverleysoftware.com. It explains what these technologies do, which specific ones are in use, and how you can control them. For broader personal-data handling, see our Privacy Policy.
Questions? Contact us at info@waverleysoftware.com.
1. What Are Cookies?
A cookie is a small data file that a website places on your browser or device when you visit. The file is read back on later visits, allowing a site to recognize a returning user, hold onto preferences, keep a session alive, or measure how content performs.
Throughout this policy, "cookies" refers to cookies and similar technologies such as pixels, local storage, and SDKs. They fall into two ownership categories:
- ›First-party — placed directly by Waverley Software through this website.
- ›Third-party — placed by services we embed or rely on, such as HubSpot. Each provider operates under its own terms.
2. Categories of Cookies We Use
Essential (Strictly Necessary)
Required for the site to operate — traffic routing, bot protection, and remembering your consent choices. Set automatically; cannot be turned off through our consent tools. Not used for marketing.
| Cookie | Owner | Purpose |
|---|---|---|
| __cf_bm | Cloudflare | Distinguishes legitimate visitors from bots and supports site security. |
| cookieyes-consent | CookieYes | Records the consent choices you make in our cookie banner. |
| MSCC | Microsoft | Retains your consent decision in line with GDPR/CCPA requirements. |
| hubspotapi | HubSpot | Keeps authenticated HubSpot integrations functioning securely. |
| hubspotapi-lax | HubSpot | Keeps authenticated HubSpot integrations functioning securely. |
| hubspotapi-strict | HubSpot | Keeps authenticated HubSpot integrations functioning securely. |
| __hs_cookie_cat_pref | HubSpot | Remembers which cookie categories you accepted or rejected. |
Analytics
Give us an aggregate picture of how the site is used — pages read, referral sources, session length. Loaded only after you grant consent where required.
| Cookie | Owner | Purpose |
|---|---|---|
| __hssc | HubSpot | Measures site usage and identifies returning sessions for performance reporting. |
| __hssrc | HubSpot | Measures site usage and identifies returning sessions for performance reporting. |
| hubspotutk | HubSpot | Measures site usage and identifies returning sessions for performance reporting. |
Functional
Power conveniences like keeping a chat window open or remembering form values between pages. Disabling them does not break the site, but some features may feel less seamless.
3. Your Choices and Consent
The first time you visit, a banner powered by CookieYes asks you to make a choice:
- ›Accept everything — All categories are enabled.
- ›Reject non-essential — Only strictly necessary cookies are set.
- ›Customize preferences — Toggle individual categories on or off in the preference center.
Your choice is not permanent. The "Cookie Settings" link in the footer reopens the preference center whenever you want to change your mind.
4. Third-Party Tracking
If you opt in to non-essential cookies, third-party services such as LinkedIn, Google, and Meta may go further than measuring traffic on this site alone — linking your activity to an existing account profile and following your behavior across other websites that use the same trackers.
We do not control how these third parties use the data they collect. Recent CCPA/CPRA enforcement actions in California — notably involving LinkedIn cookies — illustrate that this can amount to tracking of personal data. If you are unsure about a provider, read its own disclosures before giving consent.
5. Managing Cookies in Your Browser
Every modern browser lets you block, restrict, or delete cookies independently of our banner:
- ›Chrome: https://support.google.com/chrome/answer/95647
- ›Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- ›Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- ›Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Aggressive browser-level blocking may also disable cookies we treat as essential, which can cause parts of the site to behave unexpectedly.
6. Legal Basis for Processing (EU/UK)
- ›Essential cookies — legitimate interest in keeping the site secure and operational (GDPR Art. 6(1)(f)).
- ›Analytics and functional cookies — your explicit consent given through the banner (GDPR Art. 6(1)(a)).
7. California Residents (CCPA/CPRA)
We do not sell personal information for money. That said, California's definition of "sharing" is broader and can capture certain third-party advertising cookies — for example, those served by LinkedIn or Google for cross-context behavioral advertising — even when no payment changes hands.
If you are a California resident and want to limit that activity, you can:
- ›Decline non-essential cookies in the banner when it first appears.
- ›Use the "Cookie Settings" footer link to revisit and adjust your choices at any time.
Other California consumer rights — to know, delete, correct, or limit the use of sensitive personal information — are covered in our Privacy Policy.
8. Updates to This Policy
We may revise this Cookie Policy as our website, tooling, or applicable rules change. Any revised version takes effect when posted. We encourage you to revisit this page periodically.
9. Contact Us
Questions about this Cookie Policy are welcome at info@waverleysoftware.com.
For broader data subject requests or general privacy inquiries, see our Privacy Policy.