Develop and execute multi-channel marketing strategies across digital (SEO, SEM, social media), offline (events, print, live campaigns), and in-person channels to drive revenue growth and elevate brand visibility.
Collaborate closely with sales teams to align marketing efforts with sales objectives, ensuring that marketing campaigns are fully integrated across the sales funnel and contribute to pipeline growth.
Lead the brand management and elevation strategy, ensuring consistency in messaging and positioning across all platforms, and increasing overall brand recognition in target markets.
Leverage marketing budgets efficiently to maximize ROI, ensuring that each dollar spent contributes directly to measurable business outcomes, with a focus on revenue impact.
Manage and build a high-performing marketing team, driving team success by fostering a collaborative culture and delivering marketing strategies that result in proven revenue growth.
Oversee the execution of complex, multi-channel marketing campaigns, ensuring that each channel (digital, social, offline, print, in-person) is optimized for engagement, conversion, and revenue impact.
Apply advanced technical marketing skills, including SEO, SEM, CRO, A/B testing, paid media strategies (PPC, display, retargeting), and data analytics to improve marketing effectiveness and optimize the customer journey.
Lead a team of marketing professionals, including content creators and strategists, to deliver high-quality campaigns tailored to audience segments across various platforms.
Manage live in-person events and marketing efforts, ensuring they align with the company’s broader marketing objectives and provide a seamless brand experience for potential customers.
Stay up-to-date with the latest trends in multi-channel marketing, tools, and techniques, implementing the most effective strategies to maintain competitive differentiation.
Analyze data from all marketing channels, including offline and in-person campaigns, to track performance, identify areas for optimization, and continuously improve ROI and revenue generation.
Qualifications
Proven experience in a Director of Marketing or equivalent leadership role with a focus on multi-channel marketing, revenue growth, and ROI optimization.
Expertise in multi-channel marketing, including digital (SEO, SEM, social media), offline (print, direct mail), and live in-person marketing (events, conferences).
Experience in brand management and elevation, with a track record of successfully growing brand awareness and market share across multiple channels.
Strong background in technical marketing, including SEO, SEM, CRO, A/B testing, paid media (PPC, display), retargeting, and advanced data analytics to optimize campaign performance.
Proficiency with marketing automation platforms (HubSpot, Marketo, or similar), data analytics tools (Google Analytics, Tableau), and CRM systems to drive customer acquisition, engagement, and revenue.
Experience managing and building successful marketing teams, with a demonstrated ability to lead teams that drive significant revenue growth through collaborative, data-driven strategies.
Agency experience preferred, with a demonstrated ability to deliver measurable results and revenue growth for clients through multi-channel marketing efforts.
Strong problem-solving skills, with a data-driven approach to decision-making, and the ability to quickly pivot based on performance insights.
Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product, and executive teams to drive business growth.
